Questionnaire

This is the questionnaire I gave out for my audience research.

Analysis of Double Page Spread Articles

Today in lesson we analysed double page spread articles from different magazines. I chose Metal Hammer magazine to analyse and did this through Slideshare.net

Double Page Spread Analysis - Metal Hammer

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Analysis of Professional Contents Pages

Today in lesson we had to analyse professional contents pages, I chose Metal Hammer because it is in  the same genre of music magazine as the one I hope to produce.

Analyisis of Professional Contents Pages on Prezi

Analysis of Professional Magazine Covers

Today in lesson we had to look at 3 different professional magazines and used our knowledge of the codes and conventions of music magazines to analysis their covers. I chose Metal Hammer, Terrorizer and Classic Rock because they are magazines similar to the one I hope to produce.

Analysis of Professional Magazine Covers

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Initial Plans for my Magazine

Using my research of the market place I have decided on what to put in my music magazine and other things such as price etc...

• Type of magazine:  A metal magazine, for more extreme types of metal.
• Price: £4.25 is a competitive price for the magazine.
• Frequency: Monthly
• Average issue size: 130 pages

Regular Content:

•  Reviews (new bands and albums)
• My Life Story... (an article of the lives of famous metal heads)
• Access All Areas! (behind the scenes are major gigs and festivals)
• Albums that shaped my life (albums that influenced major bands)
• Underground (new, upcoming bands)
• Metal Health (A history of famous metal bands)
• Gigs of the month (gig listings of all the best gigs in that month)
• The Satan Supplement (A small insert dedicated to Black Metal)

Feature Content:

• Reviews- Fleshgod Apocalypse, Archgoat, Grand Magus, Satyricon, Morbid Angel etc.
• Death reunion exclusive- new album and upcoming tour of Europe. Shannon Hamm gives the interview.
• 1349- Their newest album interview.
• Burzum- Varg fresh from prison talks about his newest black metal venture.
• Gorgoroth- splitting up?
• Messugah- on tension within the band
• Devin Townsend- On metal genres
• Mastodon and Opeth- to collaborate?
• Hammerfall- make a film
•  I, The Silhouette interview (actual article)

Researching The Market Place

Today in lesson we researched different established magazines that are similar to the one we will be creating, I picked Metal Hammer, Terrorizer, Classic Rock and Kerrang! as my examples.

Metal Hammer 

Regular Content:

• In the Studio with... (different bands every month give interviews about their new albums)
• Tatts Life (Celebrity tattoo's)
• Ask Jurgen (letters sent in to the magazine which get funny replies)
• Chainmail (letters to the editor)
• My Life Story (Different celebrities are interviewed about their rise to fame)
• Reviews (of various bands and their new releases)
• Subterranea (A seperate magazine within Metal Hammer dedicated to more extreme underground metal)
• Information of this months free CD

Features:

• As I Lay Dying (interview)
• Aliases (interview)
• Iron Lamb (interview)
• ChickenFoot (interview)
• ICS Vortex (interview and review)
• Hevy Fest (review of a festival)
• Airbourne (Discs of Doom, records that shaped Airbourne)
• Mastodon (Cover article, 10 page feature interview)
• Evanescene (interview)
• Five Finger Death Punch (interview)
• Dream Theater (interview)
• The Devil Wears Prada (interview)
• Skeletonwitch (interview)
• Thin Lizzy ( The Knowledge A brief history of the band)

Metal Hammer is monthly.
The price is £4.25
This issue contains 130 pages
http://www.metalhammer.co.uk/

Terrorizer

Regular Content:

• Reviews of new albums and bands
• A free CD

Features:

• Interview with Devin Townsend (cover story)
• Machine Head interview
• Paradise Lost's Greg Mackintosh's new band Vallenfyre interview
• New band Nine Covens and Imperial Vengeance
• Album reviews of Absu, Iced Earth and Brutal Truth
• Look back at Monter Magnet's 'Dopes to Infinity'
• A guide to Damnation Festival
• Chance to go and see Tesseract and Pig Destroyer

Terrorizer is monthly.

The price is £4.25.

It has 112 pages

http://www.myspace.com/terrorizergrindcore
http://truecultheavymetal.com/blog1.php

Classic Rock Magazine

Regular Content: (taken from Classic Rock magazine October 2010)

• Letters to the editor
• Reviews
• Gig guide

Features:

• Anniversary of Jimi Hendrix's death
• 150 greatest debut albums (Cover story)
• Sabbath founders discuss reunion interview
• ZZ Top interview
• Heaven & Hell interview
• Y&T interview
• Mudhoney interview
• Story of Kings Of Leon so far
• Captain Beefheart interview

Classic Rock is monthly
The price is £4.99
There are 146 pages
http://www.classicrockmagazine.com/

Kerrang

Regular Content:

• Reviews of CD's, radio, TV and gigs
• New album releases
• Upcoming tour information
• Letters from readers
• Tour dates

Feature Content:

• New Found Glory-interview (cover story)
• Enter Shikari give Kerrang exclusive details of their new album
• Iron Maiden's new book
• Slipknot's Clown to curate 'maggot' book to unite metal fans
• Call Of Duty: Modern Warfare 3 v Battlefield 3
• Falling In Reverse make rehab video
•  Patrick Stump on his new solo album
•  MCR, Trivium, Letlive and more pick their favourite games
• Kids In Glass Houses take on The Blackout in a heated FIFA 12 marathon
•  Five Finger Death Punch discuss Mortal Kombat and their new album
• Kerrang take a look at the 10 most rocking games ever
•  Funeral For A Friend ponder the merits of moshpit jousting
•  Heights take on the game-themed Kerrang quiz.

Kerrang is weekly
The price is £3.20
The average issue size is 70 pages
http://www.kerrang.com/

Media pack:
http://www.bauermedia.co.uk/Global/mediapacks/Kerrang.pdf This is the media pack for Kerrang magazine, it has details about the target audience - what ages and sex they are and what other brands they like.

Initial Ideas

My magazine is going to be a heavy metal/extreme metal magazine.

Target Audience: A magazine for dedicated metal fans. The audience is defined by their attitude and passion for all things metal. I am hoping to have a wide age range of 16-45 because metal music reaches across ages. The love of heavier music is usually passed down through age ranges, for example from a parent to their child. The audience will be mostly male but also appeal to a female audience.